How to Get More Google Reviews for Your Landscaping Business

This article goes through practical ways landscaping businesses can collect more Google reviews, from when to ask and the different methods you can use, to making the process easy for customers and explaining why reviews matter to your business.

Ask at the Right Time

Make sure the job is finished, there are no fixes or snags to consider, and everything is in place.

You might be doing the final walkthrough with them, the customer is happy with the finished work, and there are no loose ends still hanging over the project. You don't want to ask for a review and have them look at you confused because, in their head, there is still something they want you to look at or explain.

The best time to ask is when the project genuinely feels complete from both sides.

Make It Easy for the Customer

There are a few options here.

Option 1 – You can ask them to leave a review while you're still with them. You can get Google Business Profile cards that have an NFC chip in them to scan. Scanning them is really easy. The client can hold the card against their phone and go straight to your Google review page, assuming there is an internet signal and they tap the card in the right place.

With iPhones, you normally tap the card towards the top of the phone, while some Android phones read it from a slightly different position.

Some cards also come with a QR code, so the customer can simply scan it instead.

Option 2 – You can leave them a business card that says something like “Leave us a review” with a QR code that goes directly to your Google Business Profile.

If they are a raving fan and have been blown away by your professionalism, the finished work, or something you have done during the project, they are probably going to be much more motivated to actually leave you a review.

Option 3 – You can also send them the direct review link in an SMS message or DM. Or send the link in an email.

Whether you are using landscaping business software or not, the important part is making the process easy. If your software allows it, you can automate the review request so it is sent after the job is completed. If not, a simple manual message or email works perfectly well.

Make Sure the Timing Is Right for That Customer

Now, let's face it, not every job or customer relationship runs exactly the same way.

Some customers have paid on time, been easy to communicate with, and everything has gone smoothly. Those situations naturally make it easy to ask for a review.

Then there are projects that have been more challenging. Maybe there have been disagreements, lots of changes, pricing discussions, extra requests, or issues that have taken time to resolve.

This isn't about only asking people you think will leave a five-star review. It's about using common sense. If there is still tension around the project, an unresolved issue, or you know the customer is unhappy with something, asking for a review at that exact moment probably isn't the right move. Deal with the issues first.

The aim is not to trick Google or create a fake perfect review score. Reviews should reflect the genuine experiences customers have had with your landscaping business.

It is also not realistic to think you will never receive a negative review. If one does come in, remain calm and respond professionally. Explain the situation where appropriate, and show what you have done to try to resolve it or put things right.

Potential customers are often looking at how a business responds to problems just as much as they are looking at the review itself.

Explain to the Customer Why Reviews Matter

Start with ‘why’ it's important.

Explain to the customer that, if they don't mind leaving a review, their feedback genuinely helps your business. Mention that you are a small business and that reviews help other homeowners or commercial customers understand what it is like to work with you.

A review, with or without photos, gives future customers another reason to trust your business before they have even spoken to you.

It also gives existing customers a simple way to support your business after the project has been completed.

Make Google Reviews Part of Your Process

The easiest way to collect more reviews is to stop treating it as something you remember to do every now and then. Build it into the end of the job.

Once the work is complete, the customer is happy, and any final points have been dealt with, ask for the review and give them the easiest possible way to leave one.

The more consistent you are with it, the more likely you are to build up a steady stream of genuine Google reviews over time. The more genuine reviews you build up, the easier it is for a potential customer to look at your business and feel confident about getting in touch.