Why Isn't My Landscaping Website Getting Me More Jobs?

In this article, we will be discussing landscaping business websites and some of the reasons why they don't generate many jobs.

There are more points around the topics below, but let's dive into some of the important ones.

Your Landscaping Website Doesn't Look Good on Mobile

A lot of domestic customers, especially homeowners, will probably look at your website on mobile.

Think about how you use your own phone. People don't read all the information; they skim-read it. If your website isn't easy to navigate, or the homepage doesn't quickly give them a snapshot of your business, what you do, and where you work, they are probably going to leave.

You're Not Stating the Areas You Serve

This seems obvious to us because we know where we operate. However, we have to be literal for Google, AI search, and potential customers to understand exactly where we are based, the areas we serve, and what we do.

Don't assume that because your address is somewhere on the website, Google or a customer will automatically understand your service area.

You Don't Have Testimonials on Your Website

Whether you are collecting testimonials from emails, messages from customers, Facebook reviews, or, even better, Google reviews, we need to showcase them on the website.

One of the first things people want to know is whether they can trust you, and what previous customers say about your business plays a big part in that. We can say how great we are, but we also have to prove it through previous work and customer experiences.

You Don't Have FAQs

Frequently asked questions. How many times have you been asked a particular question about laying a patio? Or maybe garden maintenance?

If something doesn't come to mind straight away, it probably will at the most random time. People browsing your website are going to have questions about timing, pricing, materials, your process, and what happens next. We need to answer those points.

It also helps you stand out as an expert in that particular category.

I've always been a big fan of FAQs because we can tailor them for Google and AI search, while also answering the questions customers actually ask us face to face.

You're Using Content That Isn't Your Own

When starting a website, you might use some photos as placeholders because you don't have a photo for a particular service yet. Maybe it's commercially free stock content, which basically means a professional photo you can legally use for your business.

What is starting to appear more often on websites is AI-generated imagery. You might think this is great because you don't have to reach into the depths of your phone gallery and spend a long time digging out what you need.

But people are starting to recognise images that don't look like genuine work from the business.

I've even come across a real landscaping website where hovering over an image revealed a filename along the lines of 'chatgpt-image...'. I wish I was making that up. It immediately makes you question whether the project shown is actually theirs.

For a landscaping business, your own project photos are proof of what you can actually do. AI-generated images might look impressive, but if a customer thinks you're presenting generated work as your own, it can quickly damage trust.

You're Not Addressing the Topic of Pricing

Let's face it, every customer wants to know pricing. Some customers just handle the uncertainty better than others.

Now, I'm not saying we put literal pricing information on the website for your business. Every job is unique and tailored to the customer's requirements. We might have an idea in our minds, or sitting in a Google Sheet or document, of what certain jobs usually cost. However, we cannot necessarily commit to a price without understanding the project.

We do have to address the topic of pricing though.

Explain why it's not always possible to provide an exact price on the website, what information you need from the customer, and what the next step is. If we don't spell out the process around pricing, some customers might simply not contact us.

Your Website Is Too Slow

When managing your website on your own, it's fairly common that most business owners won't know they should compress image content so it's suitable for websites.

I've seen this happen multiple times where 1-10MB images have been uploaded directly to a website, resulting in loading times of 10-20 seconds.

That isn't suitable because Google doesn't like slow-loading websites, and neither do your potential customers.

Ideally, you want the website loading within a few seconds where possible. Faster is better, but not necessarily at the expense of removing the photo and video content that helps showcase your landscaping business.